About Embroiderfy

Embroidery and digitizing are more than just crafts to us—they’re art forms that bring ideas to life. At Embroiderfy, we believe anyone can learn these skills with the right guidance, tools, and support. Whether you’re threading a needle for the first time or refining your machine-ready designs, we’re here to help you master every step of the journey.

Our Mission

To inspire creativity, build a supportive global community, and empower individuals through both embroidery artistry and digitizing innovation. We’re committed to making both aspects accessible, enjoyable, and achievable—no matter your skill level.

MEET THE FOUNDERS

Roni: Founder, CEO, and Master Embroiderer
“Messy threads and happy hearts—that’s where true creativity begins.”
With over 30 years of crafting experience, Roni brings a wealth of embroidery expertise to Embroiderfy. She understands the challenges beginners face and believes in nurturing growth through hands-on learning. Her lessons focus on embracing your unique style, experimenting with stitches, and finding joy in the creative process.

Highlights:

30+ years in the craft and fiber arts
Expert in embroidery techniques and finishing
Personalized, encouraging teaching style
Dedicated to making embroidery approachable and fun

Roni Sullivan, founder of Embroiderfy Studio, standing beside an embroidery machine, thread spools, and embroidered shirts featuring creative designs, showcasing tools and projects in a professional workspace.

Wayne Sullivan, co-founder of Embroiderfy Studio, sitting at a professional embroidery digitizing workstation with embroidery designs displayed on multiple monitors, showcasing tools and completed projects in the background.

Wayne: Co-Founder and Master Digitizer
“Precision meets creativity when every digital stitch is intentional.”
Introduced to the world of embroidery by Roni, Wayne quickly discovered his passion for translating designs into digital formats. With over a decade of educational experience, he specializes in making digitizing accessible—even if you’re new to the concept. From software basics to advanced Hatch Embroidery 3 techniques, Wayne’s step-by-step approach ensures you gain confidence and skill with every new project.

Highlights:

Master digitizer with a strong technical background
10+ years as an educator
Methodical, beginner-friendly teaching style
Bachelor’s degree in Business Management
Focused on helping you turn ideas into professional, machine-ready designs

Our Community

At Embroiderfy, creativity thrives through connection. Our community is a welcoming space where embroiderers and digitizers of all levels can learn together, share insights, and celebrate progress. Here, you’ll find support for both hand-stitched projects and digitally designed creations.

What You’ll Find

Forums & Groups: Connect with like-minded learners, ask questions, and exchange tips on embroidery and digitizing.
Stitch-Alongs & Digitizing Challenges: Participate in guided projects and practice new techniques while building confidence.
Showcase Opportunities: Share your finished works—both stitched and digitized—to gain recognition and feedback from peers.

Why Choose Embroiderfy

Expert Instruction: Learn from seasoned professionals passionate about embroidery and digitizing education.
Comprehensive Resources: Access tutorials, step-by-step guides, and courses tailored to all skill levels, including in-depth Hatch Embroidery 3 lessons.
Supportive Community: Engage with fellow creatives who understand your journey and provide encouragement.
Personalized Feedback: Receive individual guidance to help refine your stitching and digitizing skills.

Ready to Start Your Journey

Whether you’re exploring embroidery techniques, learning how to digitize designs, or bringing both worlds together, Embroiderfy has the resources and community to support you.

📖 Explore Tutorials 🎨 Join Workshops 🌟 Connect with Us

Let’s Create, Digitize, and Grow—Together.

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DOWNLOAD THE FREE GUIDE

Beginner's Toolkit Checklist: Everything You Need to Start Your First Embroidery Project